Jindal Stainless set a target of achieving 60 percent in the nationwide pipe & tube (P&T) by 2020-21, according to a top official of the company.
At present, the market size of the P&T segment is approximately Rs 7,000 crore, and is growing at a rate of 10-12 percent annually.
Jindal Stainless has announced the launch of the second phase of its nationwide pipe & tube (P&T) co-branding program ‘Jindal Saathi 2.0’.
During the first phase of the co-branding program, the company’s market share in this segment had increased from around 44 percent to 50 percent.
“Phase 1 of the Jindal Saathi campaign has by far exceeded our expectations. We’ve been able to bring down the share of counterfeit supplies in the market from 25 percent last year to 20 percent this year. As industry leaders, we consider it our responsibility to safeguard the benchmarked international quality standards set by Jindal Stainless and our partner manufacturers. The counterfeit industry not only harms us, but also the MSMEs operating in this segment, which constitute around 75 percent of the total P&T market,” said Abhyuday Jindal, Managing Director, Jindal Stainless.
Jindal Stainless has expanded the scope of the program from 28 cities in Phase 1 to over 270 cities and towns in Phase 2. These include metros and tier I & II cities, which house major and minor P&T markets. The Company is also reaching out to local fabricators to sensitise them about counterfeit supplies in the market.
Source : Jindal Stainless Steel