Enthused by the success of its maiden foray into e-retailing, Salem Steel Plant (SSP) is planning to increase its basket of offering of stainless steel products to 40 sets.
Presently, SSP sells online 12 sets of stainless steel kitchenware and utensils. It has teamed up with Flipkart. In the last ten weeks, the company had sold goods worth over Rs.2 lakh through online. Though the numbers don’t look attractive at this moment, SSP has started creating awareness among discerning buyers. Till recently, these stainless steel utensils were made available only to institutional buyers, corporates and sister steel plants of SSP.
The company is selling online combination sets of stainless steel glasses, katories, cups and saucer sets, higher version of dinner sets, sauce pans, ladles, topes and ice cream. These products will be priced between Rs.300 and Rs.5,000 a set. Besides, SSP is also planning to set up a strategic business unit for manufacturing kitchenware products. “We are now getting enquiries from untapped destinations such as Pune, New Delhi, Visakhapatnam, Vadodara, Raipur, to name a few places. Consumers are also happy that they are able to buy quality products at affordable cost. We are getting nearly a dozen enquiries a day, of which two to six get converted into orders. This numbers might increase in the coming days,” said a top official of the company.
Source: The Hindu
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