ArcelorMittal
Nippon Steel India (AM/NS India) – a joint venture between ArcelorMittal
and Nippon Steel, two of the world’s leading steelmakers – announces the launch
of Optigal® - a world-class colour coated steel brand with an innovative
Zinc-Aluminium-Magnesium (ZAM) metallic coating.
This
high-end value-added steel ‘Optigal®’ – ArcelorMittal Europe’s patented brand –
is currently available only in global markets but now it is being produced
and distributed in India for the first time by AM/NS India. The new
offering reinforces the company’s pioneering efforts to
introduce internationally benchmarked quality products to meet the growing
need for indigenous superior quality coated steel.
Launched
by Mr Dilip Oommen, Chief Executive Officer (CEO), during a glittering event
held recently at Kochi in Kerala, this product also underscores AM/NS
India’s commitment to the Make in India; initiative. Optigal® provides the
longest warranty of any colour-coated steel product in India, extending up
to 25 years, thus marking a disruptive entry into India’s specialty steel
sector.
The
annual demand for colour-coated products in India, currently at 3.2 million
tonnes, is projected to grow at a compound annual growth rate (CAGR) of
8-10%. Optigal’s production has commenced at the company’s plant at Pune
in Maharashtra, marking the first phase of a broader production
strategy that will extend to other facilities in the near future.
AM/NS
India currently has a colour-coated capacity of about 700,000 tonnes, with
plans to ramp up the capacity to 1 million tonnes by 2026. With this
capacity expansion, the company’s market share is projected to grow from
the current 20-22% to 25-27%.
The
new offering’s production process uses a unique ZAM alloy technology that
involves hot dip coating of steel strip in a bath of zinc, aluminium, and
magnesium alloy. The inclusion of magnesium enhances both performance and
durability. The ideal combination of substrate and paint ensures
high formability and improved corrosion protection for construction
products. Optigal® is an eco-friendly product, free of hexavalent chromium
and heavy metals, designed to reduce environmental impact and promote
safety and sustainability.
Mr
RANJAN DHAR, DIRECTOR AND VICE-PRESIDENT OF SALES & MARKETING
AT ARCELORMITTAL NIPPON STEEL INDIA (AM/NS INDIA), said, “The introduction
of Optigal® is an important addition to our growing product portfolio.
This launch reaffirms our commitment to delivering word-class, innovative,
and sustainable steels to our customers nationwide in line with our
brand promise – ‘Smarter Steels, Brighter Futures’. The efforts also
reflect our corporate campaign - Banaunga Main, Banega Bharat, apart from
highlighting our contribution to ‘Make in India’ initiative.”
The
versatility of Optigal® makes it a highly attractive option for a wide range of
applications, such as roofing, fencing, and cladding for residential and
commercial projects, reliable materials for pre-engineered buildings, and
high-performance steel for architectural facades, including
airports, industrial warehouses, and stadiums.
Key
benefits of Optigal® include:
1. Exceptional cut-edge protection: leading to much lower paint delamination on
edges and scratches with a performance that is at least 3x better than
other metal coatings.
2. Superior corrosion resistance: Optigal® unique alloy composition, with an
optimal balance of zinc, aluminium, and magnesium, offers superior
corrosion resistance.
3. Optimised flexibility: The highly resistant, adherent metallic layer of
specially designed Optigal® coating can be processed through bending, roll
forming, profiling, and other work processes without developing cracks on
the bends.
4. Globally benchmarked product: The product is internationally tested and
certified.
ABOUT ARCELORMITTAL NIPPON STEEL INDIA (AM/NS India):
ArcelorMittal Nippon Steel India (AM/NS India) is a joint venture between
ArcelorMittal and Nippon Steel, two of the world’s leading steel
manufacturing organisations. A leading integrated flat carbon steel
producer in India, the company has a crude steel capacity of 9 million tonnes
per annum with state-of-the-art downstream facilities. It produces a fully
diversified range of flat steel products, including v